Not everything that powers a Ferrari is visible to the eye.
When the legendary Italian brand chose the Ascari circuit to film its latest commercial, something stood out immediately: the car was green. A deliberate break from its iconic “Ferrari Red” that certainly did not go unnoticed. While the spotlight was on the design, the cameras and the roar of the engine, there was another crucial component working silently in the background: a high-performance technical infrastructure designed to go unnoticed.
Because when excellence demands reliability, PROINSERMANT is there.
A circuit built for the extraordinary
Ascari, located in Ronda, is one of the most exclusive motor racing circuits in the world. Surrounded by nature, it brings together architecture, technical precision and an unmatched driving experience. During its recent renovation—coinciding with its 20th anniversary and led by Pastor Vázquez Arquitectos with construction by Jamena Construcciones—PROINSERMANT played a vital role as the technical installations specialist, ensuring maximum comfort and energy efficiency.
And while we were not involved in the production of the Ferrari 296 Speciale commercial, we were very much part of what made it possible: a solid technical base, engineered to perform without room for error.
Systems you don’t see, but that make all the difference
In a setting like Ascari, every detail counts. From the pit boxes to the shared spaces, temperature, airflow, energy stability… everything must function with Swiss precision. And everything must integrate seamlessly with the environment.
PROINSERMANT developed and installed a next-generation climate control system, including underfloor heating and high-efficiency air conditioning, capable of adapting even in extreme conditions. Intelligent, sustainable and discreet solutions. Because in projects like these, excellence doesn’t need to be visible—only effective.
Green Ferrari, technical comfort and sustainability
The new Ferrari 296 Speciale didn’t just make an impression because of its design. The colour chosen for the shoot symbolises sustainability, conscious innovation and a new approach to luxury. An approach we fully share at PROINSERMANT.
Our work at Ascari included smart energy management systems, designed to optimise consumption based on occupancy and real-time conditions—significantly reducing the circuit’s carbon footprint. A system that adapts to the natural surroundings and reinforces a shared commitment to a more efficient future.
Technical infrastructure with no margin for error
A test circuit like Ascari can’t afford failure—especially not during an international shoot for a brand like Ferrari. The comfort of the technical teams, thermal stability in sensitive areas, consistent system performance… these are not minor details. They are essential conditions.
The systems developed by PROINSERMANT are built to run in the background, ensuring seamless operation without the need for constant intervention. Technology that breathes with the space. Silent engineering. Trusted infrastructure.
We accelerate your industry—from behind the scenes
The presence of the Ferrari 296 Speciale at Ascari represents a new way of understanding luxury, performance and technology. A vision that PROINSERMANT not only shares, but actively drives. Because we know that what goes unseen is often what matters most.
We work to ensure everything runs:
Without setbacks.
Without compromise.
Without unnecessary attention.
Because our role is precisely that: to ensure that comfort and efficiency are always ready to support the extraordinary.
The best solutions are the ones that simply work
This commercial reminds us of a principle we apply every day: the best solutions are the ones that just work. They are where they need to be. They don’t seek the spotlight, but they make it possible. That’s why at PROINSERMANT, we believe in doing things differently. We believe that the best things come in green.
Green like the car that broke the mould.
Green like the landscape that surrounds the circuit.
Green like the commitment to real energy efficiency.
The technology behind the extraordinary
Choosing Ascari as the location for a Ferrari commercial is no coincidence. This circuit embodies the best of performance and innovation. And for PROINSERMANT, being part of its technical renovation is a point of pride. Because projects like this don’t just demand technical excellence—they require vision, experience, and an unwavering commitment to performance.
The presentation of the Ferrari 296 Speciale at Ascari is a glimpse into the future of motoring—and also into the future of the technical infrastructure that makes it possible. A perfect example of how technology and design can live in harmony with sustainability, efficiency and natural beauty.
And even if no one sees what lies beneath the asphalt, the true driving force behind this circuit’s comfort is clear:
The best things come in green.